E-Cigs – Is This the End of L lectric Tobacconist?
Lectric Tobacconist is a small independent establishment in Burlington, MA. It has been serving clients in the area of book publishing for over fifteen years and recently began offering audio titles as well as eBooks to meet their growing demand for audio titles. Over the past several months, they have experienced unprecedented volume of orders. In this article I present an overview of the circumstances that lead up to their sudden popularity surge.
On July ninth, an individual venting around the Customer Services Representatives’ Chat detailing that the prior day’s delivery regarding two nicotine e-books to two certain customers had recently been delayed due to a blend up involving the “cookies” feature as well as the automated payment system. Typically the chat transcript discloses that the person was satisfied together with the book’s articles, but was however frustrated because the particular eBooks were not really yet delivered whenever he went in order to check them within. The chat consultant explained that within order for the eBooks to end up being delivered by typically the end of the day, they might need to be up-to-date with all the correct details regarding nicotine vapor levels in a variety of general public locations.
Since it turns away, two new purchases placed by a couple of different individuals spot the Vaporizer Lite into a super-hot niche. These orders placed in both retailers are for 2 very popular ebooks: the Nicotine patch, and the Vape Pen Pure nicotine gum. This is good news for that L lectric Tobacconist, because the possible market for e-cigarette accessories is massive. When the Vaporizers prove to be profitable then we could very well see a good increase in typically the quantity of retail institutions selling vaporizers through the country.
Two days afterwards, on August third, the company starts to receive calls concerning two additional orders placed by two more different people. The company quickly sends the first order, which can be with regard to thirty dollars worth of products, towards the e-mail box of 1 of the slots. One call will be made to confirm the order and another thirty dollars is credited to typically the e-mail box. This takes some time extended than the thirty seconds it took to position the 1st order, but in least the e-tailer knows to maintain the inventory levels up.
A few short times later, on Aug 5th, we locate that another batch of thirty packages has arrived in the e-tailer. One package deal contains three 100 and fifty-five plans, a consequence of the two orders placed previously. Less than a minute or so is wasted through the chain of ordering, but by the end of the day, presently there are already 300 and fifty plans in transit. This is a severe delay due to the sheer number regarding products. Since this is the fourth busiest week of typically the year, it is clear that anything is seriously incorrect.
These day, September second, another batch regarding three hundred in addition to fifty packages is usually received. These, nevertheless, are just a portion of the several thousands of packages which have accumulated throughout the past 8 months. The electric Tobacconist is furthermore experiencing unprecedented gaps due to the particular overflow of company. It takes four extra hours to complete processing the ask for and the business is forced in order to turn down asks for for previously made available services.
Finally, on September 5th, we receive yet another package. Now, however, right now there are four packages left. In addition , three of the plans contain smoking paraphernalia. It is difficult to see how an industry which often has made it achievable for literally anyone to access the e cigarettes with the employ of an internet account, could become experiencing such holds off in the provide chain process.
L lectric Tobacconist has reached new levels regarding shame and shame. It really is my hope that article will be of support to any consumer or retailer in need of a friendly, expert, honest and knowledgeable e-commerce management team. I understand the frustration related to experiencing severe delays in the particular distribution of the products, as well as the disappointment related with having in order to decline service to a customer dependent solely on their particular request. I am also conscious of typically the frustration that merchants who experience intense delays may be experiencing when working along with a manufacturer or distributor who will be not cooperative. Presently there are several concerns which i believe are critical and are worthy of appropriate answers before I discuss them with my clients. If you usually are in need of a Responsible E-Commerce Manager, make sure you feel free in order to contact me at any time.